Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Evaluation Question 3: What have you learned from your audience feedback?

 In order to record audience feedback I conducted a series of interviews with my mum, my dad and my brother. I also created a questionnaire on Google forums and sent the link to my friends and extended family.

The family interviews proved to be very useful in determining the successes and the downfalls of our music video. It is interesting on reflection however that half of my results highlighted that the end of our video has received mixed reception. From the answers given to the question "Did you understand the music video generally?" half answered no and queried the male lead dying at the end, why it happened and what happened. This was also true of my video interviews with my family as the confusion surrounding the death of George as to whether he actually did die, the ring on the grave possibly left this a difficult concept to grasp. After our peer feedback however, we did attempt to rectify this problem by using a shot where in which George places the ring in Connie's hand. The successes of the music video however are evident through the 100% yes answer to the question "Did you enjoy the music video?". This highlights that we achieved what we hoped we would, a video that our audience would mostly understand get something out of watching it. The shots that were picked up on were the focus pull, the close ups of Connie lip syncing, the sunsets and the jump cuts as the beat progressed within the song. This shows the strength in our product as those shots and editing techniques took time to execute and had a clear encoding within them, it was clear to the audience the message we put across. This is also highlighted within the answers to the question "Are the characters clearly represented within the music video?" with all positive results our message is easily gathered and understood by our audience.

Another question that I thought particularly helped with the reception of my music video was the final two questions "Do you listen to indie/electro pop often? (Artists such as Halsey, London Grammar, Jack Garrett, Troye Sivan etc.)" and "Do you think our music video conforms to or challenges the conventions of an electro-pop band music video? Why?". These questions really helped me to gather what it meant to have a music video belonging to this genre of music and how popular our music video would be (if it were officially released). It also helped me to reflect on which element to our music video conformed/ challenged the conventions of the genre which is a good piece of research to apply to my evaluations.

Evaluation Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Final Website

Here is a hyperlink to my final website for our band Oh Wonder within a screenshot of the home page.

Digipak Final Draft

Vlog 6